We’ve argued that location doesn’t matter for a while. You read this correctly. The reason is that everything that can be located, will be. Location has become a commodity. LBS providers on their own offer a simple service that’s available through a variety of methods. There is no holy grail of location. The relevance, value and opportunity is what one does with location–translating lng/lat into something human-readable, and making it actionable, perishable and tied to a transaction is where this is going.

That’s the teaser. Hoping you can join us in San Jose, September 22 and 23.