Tag Archives: hyperlocal
Why Gas Stations Are Like Starbucks, or "Would You Like WiFi With Your Fillup?"
Umibot is always one for attention-grabbing headlines… From the USA Today, BP, the UK petroleum king, recently announced an initiative to outfit its 9,000 stations with WiFi. On the surface, maybe an eye-roller, but after reflecting for a few minutes, … Continue reading
Filed under newsworthy
CitySquares Licenses Urbanware: Neighborhoods
Umibot is thrilled to announce our most recent customer. CitySquares, a Boston-based hyperlocal community site, will incorporate UMI’s neighborhood taxonomy, enriching the user experience on the site. Look for it in a few weeks!
Filed under newsworthy
Get Local, Future-style
Man-of-all Men Bruce Sterling FFWDs ten years to recount how we consume local media in 2017. Call it hyper/nano/ultra/extremelylocal in near future, but don’t ignore it. The future comes in ways we least expect, and Sterling offers an insightful (and … Continue reading
Filed under uncategorized
Why Geotargeting Sucks
Ad-based geotargeting sucks. At a broad level–national or regional–it can be useful for brand advertisers, but for the truly small business, geotargeting fails. It’s fantasy. Advertisers don’t like to talk about this but it’s a fact that local ad inventory … Continue reading
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