UMI’s own Ian White will participate on a panel Getting Found in Local Search & Maps at Search Engine Strategies 2008 Toronto show, June 16-18.

Here’s the fact: for local targeting, where granularity matters (and some will argue it doesn’t yet matter), resolving an IP address to a location doesn’t work. The UMI solution doesn’t claim to be a technical solution, but rather aggregates large sets of geographic keywords around existing search behavior. It’s a mouthful to explain, but stand by for more on that front.