Tag Archives: advertising
Why Gas Stations Are Like Starbucks, or "Would You Like WiFi With Your Fillup?"
Umibot is always one for attention-grabbing headlines… From the USA Today, BP, the UK petroleum king, recently announced an initiative to outfit its 9,000 stations with WiFi. On the surface, maybe an eye-roller, but after reflecting for a few minutes, … Continue reading
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How Much Does Local Search Weigh?
For San Francisco in 1953, it was about 9 lbs. Recent acquisition to the UMI rare book collection includes this gem. Over 2200 pages of goodness that is chock full of advertising–on the spine, front cover, back cover, margins, every … Continue reading
Filed under newsworthy