We’re pleased to announce our latest update to neighborhood boundaries, the product that put us on the (map!) in 2006. This release features increased coverage in over 370 cities across 7 new countries. This brings global coverage to more than 127,000 neighborhoods across 40 countries. Our sights are now set on our Q2 update which will include new attributes and expanded coverage.
Good things come during the holidays, like updated neighborhood data from Urban Mapping! This quarter we continued to expand coverage to include over 120,000 neighborhoods 34 countries. Equally important is responding to evolving user needs. We’ve expanded our Local Relevance attribute from a boolean to indexed value. New this quarter is an Editorial Sensitivity. These new attributes mean developers have even flexibility in creating applications tailored to customer needs.
Local Relevance is an indexed value based on a variety of metrics of social/cultural significance and popularity. Using a mix of log data and social media, Urban Mapping created an attribute that measures importance, allowing developers to whittle down a comprehensive set of neighborhoods to something more manageable. For example, in the five boroughs of New York City our database counts over 300 neighborhoods. For one kind of application, cultural and historical detail (think Alphabet City and Hell’s Kitchen) will be critical. For a mobile-based social networking application, dividing NYC into (say) 30 of the most important neighborhoods could be sufficient.
Editorial Sensitivity can be used to address scenarios where a publisher might want to “tone down” their property to cater to a given audience. As great as we think the “Funk Zone” in Santa Monica is, some publishers might feel differently!
Holidays bring good things of all kinds, including product announcements! This week we are live at The Kelsey Group’s Leading in Local conference in San Francisco. We’re announcing several online advertising products that provide increased geographic context, better user experience and increase monetization. What are these, you may ask?
GeoMods – a geotargeting tool that helps online advertisers increase effectiveness of campaigns. With access to Urban Mapping’s geographic warehouse of on-demand data, GeoMods provides a long tail of geo-expansion terms. With GeoMods, advertisers and agencies can perform truly hyperlocal geotargeting with accuracy far greater than traditional IP geotargeting. Try the demo!
Neighborhoods & Transit – Leverage Mapfluence to incorporate neighborhoods and transit data, a key one-two punch of local! The usage based model allows publishers to tag business listings, housing or other content to provide increased user relevance. Developers can show neighborhoods and transit information on a map or index their content to create an enriched hyperlocal experience.
- GeoLookup – Given the location of a mobile device, how can a user understand location? Maps are a good way, but often context is sufficient. Through reverse geocoding, developers can drill down and return place names associated with location. This is especially valuable with social/mobile applications where GeoLookup can serve as a filter to enforce user privacy.
To learn more, check out urbanmapping.com/adtech and register as a developer today!