Urban Mapping Convenes Local Search Summit
Umibot is all kinds of tired from several days in Las Vegas, where Urban Mapping brought together industry leaders for two days of off the record discussion about the ‘state of local.’ The event was billed as a ‘part salon, part workshop,’ recognizing that a substantive and engaging dialog is best set in a relaxed and informal environment.
UMI brought together industry stalwarts and upstarts. Analysts presented research, executives shared key insights and the group worked (and ate and drank) through the complexities, nuances and opportunities around local search: geotargeting perils and realities, ‘market inversion’ around local ad inventory, mobile growth, user behavior and market forces.
The esteemed group:
Jake Ballie, Managing Director, STN Labs
Matthew Berk, Lead Search Architect, Marchex
Pete Flint, Founder and CEO, Trulia
Craig Greenfield, Director, Local Search, DoubleClick
Jeff Greenwald, Director, Search Products, MapQuest
Martin Herbst, Senior Strategy Manager, Kijiji
Peter Krasilovsky, Program Director, Marketplaces, The Kelsey Group
Farhan Memon, Senior Product Manager, AOL Search
Ted Morgan, CEO, Skyhook Wireless
Fred Owens, Vice President, Business Development, Medio Systems
Justin Sanger, President, LocalLaunch!
Greg Sterling, Founding Principal, Sterling Market Intelligence and Senior Analyst, Local Mobile Search
Steven Stern, SVP, Sales & Market Development, Urban Mapping
Ethan Stock, CEO, Zvents
Joel Toledano, CEO, Krillion
Jaron Waldman, CEO, Placebase
Ian White, CEO, Urban Mapping
Disclosure: Jake Baillie and Greg Sterling sit on the Board of Directors at UMI.
Tags: conferences, local search, neighborhood database, pressworthy, urban mapping local search summit